For designer Davide Noti, CEO of Wallcovering Pubblicità, safety, aesthetics and innovation went hand-in-hand when he dreamed up the PentaSystem support for road signs using PVC. And no wonder – he’s had a hand in creating everything from sport clothes to electrical appliances for big companies for years.
“I dream every day, not always about commercial business. I run after my dream,” Noti says of his Milan-based company. But he insists, he’s practical as well. “To make the sun, artists add yellow. I add the sun.”