The PVC Brighton conference occurs every 3 years and is really THE point of reference in the PVC world. So we decided to present the new Vinyloop marketing strategy, one that more than lives up to its name.
For over 10 years, the Vinyloop process has been developed and improved for the recycling of a wide range of vinyl composite materials. The regenerated PVC produced by the Vinyloop Ferrara plant in Italy is now a key component of the finished goods’ eco-efficiency. The service offered by Vinyloop is wide-ranging, starting from the delivery of the R-PVC compound to the environmental impact analysis.
The positive environmental impact of the Vinyloop R-PVC on the eco-footprint was presented as a novel approach in Brighton, adding value for consumers and businesses alike. It acts as a new way to accompany our partners in eco-designing a wide range of products for urban or rural living, mobility, sports, and outdoor activity.
What struck more than a few Brighton-goers: the average environmental impact of R-PVC Vinyloop® compared to virgin PVC is below 40%! Indices included energy use, CO2 output and water consumption.
One example: French-based LAFUMA, which offers a wide range of high-end sports and leisure articles, has developed a top-quality chair using a high-strength steel frame and a textile made by Serge Ferrari. LAFUMA offers its customers the possibility of removing the textile when it is worn down or no longer in fashion, and brings it back to the nearest LAFUMA dealer. The textiles are then sent to Vinyloop Ferrara for recycling using TEXYLOOP®, a process dedicated to recycle such coated textiles.
From time to time we may perceive ecology as a contradictory approach vis-à-vis economy, and vice-versa.
Vinyloop counters that perception by bringing an “eco-friendly” solution to the market, coupled with an “eco-friendly” attitude. It is a valuable contribution to the downstream processors and business-to-consumer actors providing the market with low environmental impact products.
Ecology and the economy can indeed go hand in hand!
Discover the presentation of Richard Thommeret.
Picture by courtesy of Serge Ferrari SAS.
