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Why throw used PVC away in a landfill when you can dress up your street sign poles with it? Wallcovering Pubblicità of Italy takes it a step further. Its TrialSystem® makes signs more eye-catching and safety-intensive.

The raw materials? Some of the toughest end-of-life PVC to recycle. The process? Using an extrusion-injection process.

‘’At Wallcovering Pubblicità, we’ve been active for the past 35 years in the field of design and integrated communication, looking for functional solutions for the urban environment,’’ says founder and CEO Davide Noti.

Thousands of World Cup fans tooting their vuvuzelas in South Africa last year made the tournament an unforgettable event in Cape Town’s futuristic Green Point Stadium, where a new kind of PVC helped make those horns ring brightly.

Seven decades of experience behind duraskin materials made by Verseidag-Indutex made the textiles the natural choice for the stadium façades and parts of the roof structure.

Push-fit assembly has made PVC highly popular as pipelines for potable water, irrigation, sewerage, rain water, well casings and cable ducting. But there's a risk - they can pull apart, if the pullout force is strong enough.

The company Hultec Europe took their inspiration from the jaws of those canines that won't give up. They tested their product by hanging a fully loaded truck on it! And yet the system is comparatively lightweight.

Come rain, come wind…and more!

How to be kinder to Mother Nature while dealing with her vagaries and vicissitudes like rough weather? How do you make tents and architecture fabrics more durable, sustainable and versatile at the same time?

The answer includes a combination of technology, teamwork and imagination. That’s what Ferrari did when conceiving their new PVC/polyester fabrics for high-tech keders, using recycled materials.