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Wiring in commercial buildings can be mind-boggling – kilometres of conduits snaking through the nooks and crannies of buildings of all sizes, sky-scraping or small.

In traditional electrical trunking design, wiring devices, such as sockets and switches for power and data, are fit in thanks to mounting devices. The drawback with that “snap-on” approach: the play between the moulded parts of the wiring devices and the extruded profile. The potential risk is that the wiring device may not be so firmly attached in the trunking. Loose wiring can mean trouble.

When worlds collide, strange things can happen. Try to imagine fashion students asking PVC lab researchers to pick up paint brushes.

Gioia Seghers and Stella Geneston from the prestigious La Cambre National School of Visual Arts of Brussels did just that.

“For years we’ve been collaborating and supporting projects linked with industrial design in the field of textiles, having as special partner La Cambre School of Arts,” says Daniel Martinz, who works in technical marketing and development for paste PVC at SolVin.

Pipelife International Battling Electrosmog with PVC Shielding 

They call it electrosmog: an electromagnetic field that can wreak havoc on your computer, sensitive equipment, even your own health. And no wonder: it comes from the electrical cables twisting and turning all over your home and office. That got Pipelife International thinking.

Why throw used PVC away in a landfill when you can dress up your street sign poles with it? Wallcovering Pubblicità of Italy takes it a step further. Its TrialSystem® makes signs more eye-catching and safety-intensive.

The raw materials? Some of the toughest end-of-life PVC to recycle. The process? Using an extrusion-injection process.

‘’At Wallcovering Pubblicità, we’ve been active for the past 35 years in the field of design and integrated communication, looking for functional solutions for the urban environment,’’ says founder and CEO Davide Noti.

It’s a simple and fun concept tackling a serious challenge – how to keep as much PVC as possible out of growing landfills.

The answer was found in Liverpool (UK), when it was European Capital of Culture back in 2007. The banners promoting it turned on a light bulb in the head of Mr Paul Gilbraith.

‘’It seemed such a shame to throw all those colourful banners away at the end of the year,’’ says Mr Gilbraith.

And then more light bulbs lit.

Thousands of World Cup fans tooting their vuvuzelas in South Africa last year made the tournament an unforgettable event in Cape Town’s futuristic Green Point Stadium, where a new kind of PVC helped make those horns ring brightly.

Seven decades of experience behind duraskin materials made by Verseidag-Indutex made the textiles the natural choice for the stadium façades and parts of the roof structure.

Think of how the late Austrian artist-architect Hundertwasser disguised an incineration plant as a work of art, and you'll understand what  Belgian architect Luc Lodewyckx is up to.

Push-fit assembly has made PVC highly popular as pipelines for potable water, irrigation, sewerage, rain water, well casings and cable ducting. But there's a risk - they can pull apart, if the pullout force is strong enough.

The company Hultec Europe took their inspiration from the jaws of those canines that won't give up. They tested their product by hanging a fully loaded truck on it! And yet the system is comparatively lightweight.

“The human being has always looked for transparency and serenity in their environment”, says artist Martina Doll. For this reason, things that can’t be explained exactly are bound to fascinate us.

“This discrepancy is the starting point of my project ‘Materialized Light or LED-Light’, Doll explains. “I am using flexible transparent PVC sheets like a conductor of light. It enters into the PVC material and illuminates the film, especially the cut border.”

Come rain, come wind…and more!

How to be kinder to Mother Nature while dealing with her vagaries and vicissitudes like rough weather? How do you make tents and architecture fabrics more durable, sustainable and versatile at the same time?

The answer includes a combination of technology, teamwork and imagination. That’s what Ferrari did when conceiving their new PVC/polyester fabrics for high-tech keders, using recycled materials.