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How did a team of Italian designers from 13ricrea produce creature comfort for the living room from old PVC nautical equipment? A German sculptor and his ‘Fat Chair’ were an inspiration.

“Joseph Beuys was a great artist,” says designer Ingrid Taro. ‘”He really pushed through a new concept about materials, the idea that nothing is trash. It’s a simple suggestion that nature gives us every day.”

It took exactly 13 meeting and a lot of talent from Ingrid, Angela Mensi and Cristina Merlo to recreate furnishings from industrial nautical scraps. Thus their company name: 13ricrea.

Trial and error combined with heat, perspiration and a good pinch of inspiration: this is how Anne-Sophie Bourgogne developed her floor and wall coverings in Spain using recycled PVC from Italy’s Vinyloop.

The PVC Brighton conference occurs every 3 years and is really THE point of reference in the PVC world. So we decided to present the new Vinyloop marketing strategy, one that more than lives up to its name.

 In fire, smoke kills more people than flames. As stretched ceiling is increasingly used for refurbishing older structures and building new ones, Alkor Draka sought to improve it by cutting down smoke emission. The quest began not with the material itself, but the means of testing smoke emission, and to beat those standards.